Many business owners spend a lot of time actually repelling business. It’s something I couldn’t believe as I was learning how actual sales work. Once I started to master sales in my own business, I saw many ways where I was blocking my own success. It’s weird to think that anyone would do this intentionally, but it’s common. People love to avoid sales.
That’s why so many business owners are stagnant.
When I started making big changes around my cashflow and I reluctantly tacked my cashflow strategy. Basically, I didn’t have one. When I was doing this reboot I looked for how to make sales easy. My need to be liked and fear of confrontation were making sales seem way scarier than they are. I was wasting time on tasks that weren’t important so that I wouldn’t have to face my fears. I had stories in my head around what was actually important in my business just so I could avoid sales.
Here are some of the ways people create fog in their businesses so they don’t do sales:
- Get lost in tasks not relevant to sales
- Have sales conversations but not ask for a sale
- Remain in denial about how they aren’t doing sales
- Use addiction to keep sales from happening (weirdly common)
- Blame other people or outside influences on why sales can’t happen now
Even though I can relate, I won’t tolerate these things in my business anymore. The challenge for a lot of entrepreneurs is they are not awake to the problem in the first place. They think that by just doing what they’re good at, the business will work. The truth is, if you aren’t doing sales, you don’t have a business. Those are words straight from my coaches and they’re right. If you aren’t having consistent conversations that convert, you have an expensive hobby.
Even tough I dreaded getting over my fears, I learned how to make sales easy and actually enjoy them. My strategy became so easy, as a matter of fact, that the business I was focused on at the time turned into a four hour work week. I addressed hangup after hangup with my coach until I had crystal clarity in my strategy. Once I employed the whole system, I also doubled my annual sales. Not bad for what is now my beloved side hustle.
No matter how often some people complain about their lack of cashflow, some would rather be in the fog than address what’s not working. As a coach, I usually can’t help these people because they don’t really want help. Why do people sabotage their own success? Lot’s of reasons.
Most of the time it relates to fear of the unknown.
Isn’t stepping into the unknown better than living without what you truly want for yourself? What is the cost of not getting that life you desire? I know I make it sounds so easy, but it is. The first steps can seem hard or impossible.
Here are a few ways you can slice through the fog you may have created to see where your sales are hiding:
- Get clear on how many clients you need
- Get clear on who your ideal client is
- Know how many clients you need to make to make your goal
- Be in action around getting visible to this ideal client
- Have a sales conversation structure that you use
- Have consistent sales conversations
It all looks so clear not that it’s all spelt out, doesn’t it? Well, I know it can be a challenge to get to the point where your system is working well.
So how do you go from the foggy behaviours I listed to clarity around sales? You may require some perusal growth to help you unravel what’s not working. For you will want a great coach. I have, however, put together my free worksheet and Manifestor Kit for you to check out if you want to take a shortcut toward clarity.