Eighteen months ago I decided to master marketing so I could scale my businesses and stop networking so much.
First of all, I noticed one trend that was creating a true impact in spades.
Those who are doing it well are influencers more scalable than ever before thanks to multiple social platforms. All of them have one thing in common…
Bold messages with certainty & unwavering belief in self.
These are usually the most polarizing and for that reason the most compelling people.
Therefore they become the most scintillatingly monetizable.
These are people who LIVE their own manifesto.
Take Kardashian & Kanye – if you think these two aren’t calculated business people, guess again.
Really bold messages create real tribes and real impact. Like I said before, people want to belong, even if they belong by hating.
While on a deeper level, people want to find themselves in the messages they consume. That’s why we read, become voyeurs on media, collect objects, books, podcasts, Spotify playlists, home decor, attend concerts, bookmark websites, and collude in all the detritus that both helps and hinders pointing us to the only thing that’s real, our inner being.
Remember the little mermaid in her cavern with all her beloved stuff from the people on land? She was trying to collect things that would make her feel like who she was inside – different than those around her.
And who are we?
Mirrors of our environment.
Manifestors are more powerful than we realize.
Energetic beings who usually try too hard and experience too little of ourselves.
I’m going to level with you, I was that little mermaid as a youth similarly seeking and not belonging. In fact – before the interweb, I made my mom scribe the words from the Disney VHS into my notebook so I could learn that song and sing it. It was my anthem.
I don’t have any reason to hide from my certainty now.
Therefore, my manifesto includes these boldnesses:
How you do anything is how you do everything.
No answer is an answer.
When you complain you are saying you’re ok with settling for less.
Working too hard is an acceptable form of addiction.
Being ‘too busy’ is a way to ignore who you really are.
Everyone desires to be liked, it is an American Epidemic.
People pleasing leaves the richest conversations unsaid.
Being an entrepreneur doesn’t automatically make you #badass.
Those who are truly #badass don’t need to say it.
Being ‘considerate’ of others by not speaking your truth is a passive-aggressive form of martyrdom.
No great art was made without authenticity nor a nod to some
kind of pain.
Pain isn’t bad, it’s our bodies’ built-in mechanism asking us to autocorrect.
Enough of my manifesto, email me yours at firstname.lastname@example.org
What’s YOUR manifesto?
Are you living it?
Apply to work with me as your guide, and let’s find out.